Thursday, September 23, 2010

You Ain't My Knucka



























I think my first inklings of wanting to run a record label started
when I was into Digital Underground. I had never found or listened
to a posse of rhymers so strong, prophetic, work-centric and
as diverse as their whole entourage seemed to be. But of all of their
offshoots (Tupac included), I'd have to say that Raw Fusion's
'Live From The Styleetron' was a record like none other. Money
B's idyllic yet youthful voice and quick tongued delivery made
for an incredible experience. Tracks like 'Rockin to the PM', 'Nappy
Headed Ninja' and 'Funkintoyoear' are still in my memory banks
to this day. That's some powerful muzack, yo.

The whole idea of the album stemmed from a conceptual machine
called 'The Styleetron' that was powered by DJ Fuse. Fuse had the
ability to create amazing samples and magical music for Money
B to rhyme on with the wizardry of the Styleetron.

I loved that Digital Underground did their own thing and to this
day, there hasn't been an act in hip-hop or rap even close to their
weird, unique flavour and ability to create potent side projects.

Why is it, then, in indie music (in which some great, powerful,
original and creative music is seeping out from) that nearly every
fucking up and comer indie band that comes out
these days has to have an animal name in their title?
Whale Tooth. Grizzly Bear. Elephant. Said The Whale. Fleet
Foxes. Band Of Horses. Cat Power. Arctic Monkeys. Animal
Collective. We Are Wolves. Wolf Parade. Wolfmother.
The Eels. The Mountain Goats. Minus The Bear.
The Octopus Project. Thunderbirds Are Now!
Department of Eagles. Modest Mouse. The Reindeer Section.
Deerhoof. Super Furry Animals.




Please stop the unoriginal ideas.


Be original.


Be like Raw Fusion.

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